Let’s be real — these are wild times to be building anything.

Algorithms flip every few weeks. What worked in marketing six months ago? Already outdated. AI is rewriting everything we thought we knew about marketing and communication. But here’s the truth, no one’s saying loud enough:

AI can’t replicate YOU.

Not your story. Not your scars.Not your weird, wonderful wiring. And that’s what this year’s Thing Orlando is all about —YOU: The Power of Being Human.

Because the secret to discovering your niche isn’t strategy, software, or some funnel hack. It’s you, the human. As I heard Gary Vaynerchuk say recently, “Your niche is you.”

The way you think. The way you lead. The way you love, connect, and create. That’s what the world needs more of.

And that’s exactly what’s happening November 14–16 in Orlando at THE THING.

Leaders, creators, and entrepreneurs who are done pretending — ready to show up fully human, build real businesses, and create lasting impact. This isn’t another conference. It’s a room where:

• You’ll gain clarity about what’s next.
• You’ll build community with people who actually get it.
• You’ll find momentum to scale what’s working.

And for the first time ever, we’re adding something special —

The Spotlight Sessions. Four leaders. One stage.

Have you always wanted to use speaking to expand your impact?

Each gets 12–15 minutes to share their message — filmed, photographed, and followed by live coaching from me and Darryll Stinson, one of the best storytelling architects and TEDx speakers and organizers in the game. There are just FOUR spots. This isn't about us criticizing you; it's your chance to collaborate with us, and the room

It’s not just a chance to speak — it’s a chance to be seen, sharpened, and shaped. Those four spots will go fast, and honestly? So will everything else.

Even if you're not ready for the stage, you are ready to get in the room with the people that can help do YOUR Thing.

We’re less than three weeks out. Hotel blocks are filling. Flights are jumping. And the room is stacked with some of the most mission-driven humans I’ve ever met.

So here’s my ask: Stop waiting for “the perfect time.” Stop waiting for the algorithm to settle. Stop waiting for permission.

The world doesn’t need a copy of someone else. It needs your Thing.

🎟 Grab your ticket today — and join us in Orlando. This is your room. This is your moment. Let’s make it real.

I have a small number of partial scholarships availible to folks who have never been able to make it to The Thing but are tired of waiting and hitting some roadblocks.

See you in the room in Orlando,
​-Terry
Founder of The Thing.

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P.S. Want to get on stage? Reply to this email or comment SPOTLIGHT if you’ve seen my posts — I’ll send you details on how to apply for one of the four Spotlight Session slots.

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TL;DR: AI can’t replace authenticity. The Thing Orlando is where the world’s most human leaders gather to scale with clarity, community, and momentum. Join us Nov 14–16. Time is running out. GET YOUR TICKET NOW!!